Worth knowingGoogle
Google has updated its rules for Merchant Center promotions. Promotion titles must not include redemption dates in any format; the dates go in the promotion's own date fields instead. The only exception is a short month name, such as "Jan".
2 days ago · For marketers
FYIEU law
On 11 November 2026, the European Commission proposed the Digital Fairness Act, new EU rules for online shopping. It would ban fake urgency such as false "almost sold out" claims, make subscriptions easier to cancel and require clearer pricing. It's a proposal, not law yet, and no start date has been set.
4 days ago · For founders, marketers
Worth knowingShopify
Until now, only stores using Shopify Payments could appear on Shop, Shopify's shopping app and Shop.com. Stores using other payment providers can now appear too, as long as they meet Shop's eligibility requirements. Shopify has also updated those requirements for every store.
5 days ago · For founders, marketers
Worth knowingMicrosoft
Microsoft Clarity's Brand Agents can now help eligible Shopify and WooCommerce stores get their products discovered in Microsoft Copilot, Bing and MSN. Shoppers find the product there and then buy it on your website. Microsoft announced it on 4 November 2026.
11 days ago · For founders, marketers
FYIMeta
In its latest results, Meta reported that the average price per ad was up 14% on last year, and it showed 10% more ads overall.
21 Oct · For founders, marketers
Worth knowingKlaviyo
You can now turn off email click tracking for your whole account, for certain people, or for individual links. The old SMS dashboard now shows email, SMS, WhatsApp and push together in one view. SMS campaigns can also wait until a customer's local quiet hours are over before sending.
5 Oct · For marketers
Worth knowingShopify
Canvas is a new way to design your Shopify store. You see every page of your store laid out together, click to edit anything, or ask Sidekick, Shopify's AI assistant, to make changes for you. You'll find it under Online Store > Themes, where you can start a new theme or duplicate an existing one into Canvas.
1 Oct · For founders, marketers
Worth knowingShopify
From 21 September 2026, Shopify Analytics counts sessions differently. It now focuses on human visitors and classifies bot traffic more consistently, and it keeps genuine shopper journeys that don't include a normal pageview. Session-based numbers like conversion rate will look different, but orders, sales and customer counts aren't affected.
21 Sept · For founders, marketers
Worth knowingShopify
When customers sign in to their account on your store, their store credit balance now shows at the top of every account page. Signed-in customers who haven't ordered yet also see product recommendations from your catalogue, chosen by Shopify based on what it knows about their preferences.
3 days ago · For founders, marketers
FYIGoogle
Google started rolling out its November 2026 core update on 10 November. A core update is a broad change to how Google ranks pages in search results. Google says it can take up to two weeks to finish, which would be around 24 November, just before Black Friday.
5 days ago · For founders, marketers
Worth knowingKlaviyo
Klaviyo has added a feature that uses AI to adjust the tone and product names in the SMS and RCS messages your flows send, based on how each shopper engages. Each version is automatically A/B tested against your original copy. Separately, email flows can now show or hide blocks and add content using details from the event that started the flow, with no code.
6 days ago · For marketers
Action neededUK law
Under the UK's drip pricing rules, if delivery is a fee every customer has to pay, it must be included in the price you show. In an open letter on 2 November 2026, the CMA reminded online shops that this applies everywhere a price appears, from ads and product pages to the basket and checkout.
13 days ago · For founders, marketers, developers
FYIKlaviyo
Klaviyo sign-up forms can now collect explicit marketing consent and email tracking consent from new subscribers. Klaviyo says the aim is to keep measuring email engagement while staying compliant with EU privacy rules.
14 Oct · For marketers
Worth knowingShopify
You can now add discounts to Rollouts, Shopify's built-in tool for scheduling and testing store changes. That means you can show a new offer to part of your online store traffic, compare it against your current offer using conversion results, or launch a discount alongside theme and checkout changes in one go.
2 Oct · For founders, marketers
Worth knowingTrustpilot
Trustpilot's September release adds product review pages, a way to group product variants under one rating, printable QR codes for collecting reviews, and AI Search Market Insights, which shows how often AI tools cite your Trustpilot profile compared with competitors.
24 Sept · For marketers, founders
Action neededGoogle
From 31 January 2027, Google wants every product image in Merchant Center to be at least 500 x 500 pixels. Until then the old minimums still work: 100 x 100, or 250 x 250 for clothing. Google has been showing warnings on smaller images since July 2026.
21 Aug · For founders, marketers, ops78 days left
Worth knowingMeta
Meta has switched on a new pixel setting called "Measure conversions on customer devices". It moves some conversion tracking from Meta's servers onto the shopper's own device. It's on by default and starts measuring on 12 November 2026, just before Black Friday. It doesn't apply to UK and EU traffic, so it mainly affects brands selling abroad.
3 days ago · For founders, marketers
Worth knowingChatGPT
OpenAI has launched Businesses in ChatGPT in beta. Through a new Business Hub you can claim your brand's profile, correct the details ChatGPT shows about you, add a product feed with prices and stock, and see how people engage with you in ChatGPT. Claiming a profile is open to eligible businesses wherever ChatGPT is available.
5 days ago · For founders, marketers
Worth knowingGoogle Analytics
Google Analytics has launched Data Manager in beta. It's a single place in the admin area to connect and control your product links (such as Google Ads), your data streams and your first-party data, and to fix any connection problems.
9 days ago · For marketers
Worth knowingOmnisend
Omnisend has launched Social Capture. When someone comments or messages a keyword on your Instagram, it replies automatically and collects their email address for your list.
26 Oct · For marketers
Worth knowingKlaviyo
Klaviyo's AI assistant, Composer, is now out of preview. Klaviyo says it can answer harder questions across your data, run analyses and audits on a schedule, and turn workflows that work into reusable skills. You can open it from a bar that appears throughout Klaviyo.
13 Oct · For marketers, founders
Worth knowingShopify
You can now add your own annotations to time-series reports in Shopify Analytics. Each note can have a title, description, date or date range and a type, so you can mark things like a campaign launch, an influencer post, a supplier change or a promotion right on the chart.
1 Oct · For founders, marketers
Worth knowingGoogle Analytics
Google Analytics now has hostname filters. You can make an approved list of website addresses, and only events from those addresses are counted in your property.
21 Sept · For marketers, developers