The eCommerce Platform Health Check

A quarterly checklist to catch platform changes before they catch you out.

Platforms change their rules every week, and most of it never reaches the people running the store. This checklist puts 34 quick checks in one place, so once a quarter you can make sure nothing’s quietly broken and every deadline has an owner. It works for any platform and most stores get through it in an afternoon.

What’s inside

1. 01
   Platform updates and securityPlatforms change rules, retire features and release security fixes all the time. Most problems start with a notice nobody read. 5 checks.
2. 02
   Apps, plugins and integrationsEvery app can load code on your store and access your data. Unused apps slow things down and add risk. 5 checks.
3. 03
   Tracking, consent and dataIf tracking breaks, ad platforms optimise on bad data and you won’t know until the numbers look wrong. 4 checks.
4. 04
   Product feeds and marketplacesFeed rules change often. Disapproved products quietly stop showing in Shopping ads and free listings. 4 checks.
5. 05
   Checkout, payments, shipping and taxCheckout is where small changes cost the most money. 4 checks.
6. 06
   Email and customer messagesFlows run in the background for months, so nobody notices when one stops. 4 checks.
7. 07
   Search, speed and site healthRemoved products and old links pile up, and Google notices before you do. 4 checks.
8. 08
   Deadlines coming upPlatform deadlines don’t move. Missing one can switch off a feature, an app or a sales channel. 4 checks.
9. +
   Who’s doing whatA simple table to give every action an owner and a date.

Questions