TikTok Shop and TikTok advertising updates for brands, explained simply, with what each change means for selling and advertising on TikTok.
TikTok Shop has launched "Sell Across EU", letting UK sellers list products for shoppers in Germany, Italy, France, Spain, Poland, the Netherlands, Belgium, the Czech Republic, Austria, Greece, Portugal and Hungary. If you're eligible, the option appears in your seller dashboard. Some product categories are restricted.
TikTok Shop has added new selling tools for UK sellers. You can turn product photos into swipeable, shoppable posts without filming any video. In live streams you can offer group deals and price cuts that unlock when enough people buy, sell auction and fixed-price items in the same stream, and hold back stock just for lives.
TikTok Shop's new GMV Max Net Sales Boost automatically creates and runs ads for products you're not already advertising. TikTok Shop has also added more subscription options, so customers can sign up for repeat orders on eligible products.