UK TikTok Shop sellers can now sell to 12 EU countries
In plain English
TikTok Shop has launched "Sell Across EU", letting UK sellers list products for shoppers in Germany, Italy, France, Spain, Poland, the Netherlands, Belgium, the Czech Republic, Austria, Greece, Portugal and Hungary. If you're eligible, the option appears in your seller dashboard. Some product categories are restricted.
Why it matters
It's a low-effort way to test European demand without setting up separate EU shops. You need to be an active UK seller in good standing with sales in the last 30 days.
What to do
- 1Check if you're eligibleYou
Look in your TikTok Shop seller dashboard for the Sell Across EU option. You need to be an active UK seller in good standing with sales in the last 30 days.
- 2Read the rules before switching onYour ops team
Check TikTok's requirements for shipping, returns and compliance, and which product categories are restricted.
- 3Start with a few productsYour ops team
Test demand with a small range first and see how delivery and returns work before adding more.
Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.