Privacy policy
Who we are
The Ecom Wire is run by Create 8 Ltd (company number 09724442), 21–23 Innovation Centre, Office 13, Merseyway, Stockport, SK1 1PN, England. We’re the data controller for the personal data described here. Contact: hello@create8.co.uk.
What we collect
Weekly digest: if you sign up, we store your email address, the platforms you tick and the date you signed up.
Ask box: if you type a question into the Ask box, we use it to search the site. If AI answers are switched on, your question is sent to our AI provider (Anthropic) to write a reply. Please don’t put personal information in your questions.
Website logs: our hosting provider keeps standard technical logs (such as IP address and browser) to run and secure the site.
Your browser: when you sign up, we save a small note in your browser’s local storage (“ew_subscribed”) so we don’t keep asking you to sign up. If you tap Save on a story, we keep a list of your saved stories in local storage too (“ew_saved”). If you close the sign-up box, we note that for 7 days (“ew_nudge_snoozed_until”) so it doesn’t keep appearing. Both contain no personal information and never leave your device. You can clear them at any time in your browser settings.
Visitor statistics: we use Vercel Web Analytics to count page views and see which pages and platforms are most read. It doesn’t use cookies or store anything on your device, and it doesn’t identify you or track you across other websites. It records general information such as the page visited, the referring site, the country, and the browser and device type. We use it, in our legitimate interests, to understand what readers find useful and improve the site.
We don’t use advertising cookies or cross-site tracking. If that changes, we’ll ask for your consent first.
Why we use it
We use your email address to send the weekly digest you asked for, based on your consent. You can unsubscribe at any time using the link in any email, or by emailing us. We use technical logs to keep the site working and secure, which is in our legitimate interests.
Who we share it with
We don’t sell your data. We use trusted providers to run the site: Vercel (hosting), Supabase (database), Mailchimp (sending our emails) and, if switched on, Anthropic (AI answers). Some of these may process data outside the UK. Where they do, we rely on appropriate legal safeguards such as the UK International Data Transfer Addendum or adequacy regulations.
How long we keep it
We keep your email address until you unsubscribe, then delete it within 30 days. Technical logs are kept for a short period by our hosting provider.
Your rights
Under UK GDPR you can ask to access, correct or delete your data, object to how we use it, or withdraw consent at any time. Email hello@create8.co.uk. If you’re unhappy with how we’ve handled your data, you can complain to the Information Commissioner’s Office (ico.org.uk).