TikTok Shop can now run ads for you and sell subscriptions
In plain English
TikTok Shop's new GMV Max Net Sales Boost automatically creates and runs ads for products you're not already advertising. TikTok Shop has also added more subscription options, so customers can sign up for repeat orders on eligible products.
Why it matters
Automatic ads can find buyers for products you'd forgotten to promote, and subscriptions mean repeat sales without re-marketing. But keep an eye on what the automatic ads are spending.
What to do
- 1See which products Net Sales Boost would coverYour marketing team
It creates ads for products you're not already advertising, so check which ones are eligible and whether you're happy to promote them.
- 2Set a budget limit firstYour marketing team
Before switching on automatic ads, set a clear spending limit and check results regularly.
- 3Consider subscriptions for repeat buysYou
If you sell things people reorder, such as consumables, look at offering subscriptions on eligible products.
Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.