Trustpilot adds product review pages, AI search insights and QR code reviews
Trustpilot's September release adds product review pages, a way to group product variants under one rating, printable QR codes for collecting reviews, and AI Search Market Insights, which shows how often AI tools cite your Trustpilot profile compared with competitors.
Key facts
- Platform
- Trustpilot
- Do I need to act?
- No, but worth a look
- Deadline
- None
- Who it’s for
- marketers, founders
- Announced
- 24 September 2026
What they said
Read the original ↗“Track your share of voice over time across platforms like ChatGPT, Claude, and Perplexity.”
Why it matters
Shoppers increasingly ask AI assistants which brand to buy from, and review sites are one of the places those answers come from. Trustpilot now shows how often ChatGPT, Claude and Perplexity cite you versus competitors.
Grouping variants such as colours and sizes under one parent product puts all their reviews into a single score, which Trustpilot says helps with Google Shopping eligibility. QR codes on packaging or receipts make it easier to ask for reviews without an app or login. Trustpilot doesn't say which plans include each feature, so check before relying on one.
What to do
- 1Group your product variantsMarketing or ecommerce manager
If you collect product reviews on Trustpilot, group colours and sizes under one parent product so ratings roll up.
- 2Add a QR code to your packagingMarketing team
Print a review QR code on inserts or receipts to ask customers for feedback.
- 3Check your planMarketing or ecommerce manager
Ask Trustpilot which of the new features are included in your plan.
Questions
Does Trustpilot show how AI tools cite my business?
Yes. AI Search Market Insights compares how often AI platforms such as ChatGPT, Claude and Perplexity cite your Trustpilot profile against competitors.
Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.
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