Free templates

Copy-and-paste customer messages

Ready-written wording for the moments everyone scrambles for: Christmas cut-offs, delays, outages and stock problems. Copy it, fill in the [brackets] and make it sound like you.

Peak and Christmas

Christmas cut-off banner
Announcement bar from late November
Order by [Friday 18 December] for Christmas delivery. Left it late? Choose next-day delivery by [Monday 21 December].
Last day for Christmas delivery
Email or banner on the cut-off day
Today’s the last day to order for Christmas delivery with standard shipping. Order by [time] today and we’ll get it to you in time. After that, our next-day option runs until [date].
Too late for Christmas delivery
Banner once your last cut-off has passed
Orders placed now will arrive after Christmas. Still need a gift? Our e-gift cards arrive instantly by email.
Christmas returns reminder
Delivery page, order emails and FAQs
Buying a gift? Orders placed between [date] and [date] can be returned until [date], so whoever you’re buying for has plenty of time to swap or return it. See our returns policy for full details.

Delays and problems

Your order is delayed
Email to customers whose orders are held up
Hi [first name], We’re sorry, your order [order number] is taking longer than we’d like. [Reason, e.g. our courier is dealing with very high volumes / an item is arriving into our warehouse a few days late.] We now expect it to reach you by [date]. You don’t need to do anything, and we’ll email you the tracking link as soon as it’s on its way. If you’d rather not wait, reply to this email and we’ll sort out a refund. Thanks for bearing with us, [Name]
We’re having a technical problem
Site banner or social post during an outage
We’re having a technical problem with [checkout / our website] right now and we’re working to fix it. If you can’t place an order, please try again shortly. We’ll post here as soon as it’s sorted. Sorry for the hassle.
Problem fixed
Follow-up once it’s working again
All fixed. Our [website / checkout] is working normally again. Thanks for your patience, and sorry for any trouble earlier.
Payment didn’t go through
Email when a payment fails or is declined
Hi [first name], It looks like the payment for your order didn’t go through, so we haven’t taken any money. Your basket is saved, and you can try again here: [link]. If it keeps happening, try a different card or payment method, or reply to this email and we’ll help. [Name]

Stock and prices

Out of stock
Product page message
Sold out for now. Pop your email in and we’ll let you know as soon as it’s back.
Back in stock
Email to people who asked to be told
Good news, [product name] is back in stock. We don’t have loads, so if you’ve had your eye on it, now’s the time: [link].
Price change notice
Email or banner before prices go up
From [date], some of our prices are going up because [our costs for materials / delivery have risen]. Anything you order before then is at today’s price. Thanks for sticking with us.

Free to use and change however you like. Check any dates, prices and policy details match your own before you send.