Klaviyo sign-up forms can now ask for email tracking consent
Klaviyo sign-up forms can now collect explicit marketing consent and email tracking consent from new subscribers. Klaviyo says the aim is to keep measuring email engagement while staying compliant with EU privacy rules.
Key facts
- Platform
- Klaviyo
- Do I need to act?
- No
- Deadline
- None
- Who it’s for
- marketers
- Announced
- 14 October 2026
- Source
- klaviyo.com ↗
Why it matters
Some EU countries now expect consent before tracking whether people open or click marketing emails. If you sell into the EU, asking at sign-up means you can keep seeing opens and clicks for those subscribers instead of losing that data.
This is mainly about EU shoppers. If you only sell in the UK, it's worth knowing about but not urgent.
What to do
- 1Check where your subscribers areYou or your marketer
If a meaningful share are in the EU, review your sign-up forms first.
- 2Add the consent field to your EU formsYour marketer
Klaviyo's help article on form blocks and fields explains how to add it.
- 3Get advice if unsureYou
Consent rules vary by country, so check with your legal adviser if you're unsure what you need.
Questions
Can Klaviyo forms collect email tracking consent?
Yes. Since 14 October 2026, Klaviyo sign-up forms can collect explicit marketing and email tracking consent from new subscribers.
Do UK-only stores need email tracking consent?
Klaviyo describes this feature as helping with EU privacy rules. If you're unsure what applies to you, check with a legal adviser.
Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.
Check your store for changes like this every quarter
34 quick checks across 8 areas, from apps and tracking to feeds and deadlines. Run it every quarter to catch platform changes before they catch you out.
Get the free checklist