Klaviyo can now tailor flow texts to each shopper, and test them for you
What they said
Read the original ↗“Use AI to adapt tone and product names in SMS and RCS messages, with automatic A/B tests against your original copy.”
In plain English
Klaviyo has added a feature that uses AI to adjust the tone and product names in the SMS and RCS messages your flowsFlow In email platforms such as Klaviyo, an automated series of messages triggered by something a customer does, such as signing up, abandoning a basket or placing an order. send, based on how each shopper engages. Each version is automatically A/B tested against your original copy. Separately, email flows can now show or hide blocks and add content using details from the event that started the flow, with no code.
Why it matters
Because the AI versions are tested against your own copy automatically, you can see whether they actually do better before relying on them.
Klaviyo hasn't said which plans include these features, so check what's in your account. If you try the AI texts, read a few to make sure the tone and product names suit your brand.
What to do
- 1Check it's in your accountYour marketing team
Look for personalised content in your SMS and RCS flow messages. Klaviyo hasn't said which plans include it.
- 2Try it on one flow firstYour marketing team
Start with a single text flow, such as browse or cart reminders, so you can see the effect clearly.
- 3Compare against your originalYour marketing team
Check the A/B test results before rolling it out to more flows, and read the AI versions to make sure they sound like you.
Questions
What does Klaviyo's AI personalised content in flows do?
It uses AI to adapt the tone and product names in SMS and RCS flow messages for each shopper, and automatically A/B tests them against your original copy.
Which Klaviyo plans include it?
Klaviyo's updates page doesn't say, so check in your own account.
Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.