Klaviyo goes all-in on AI agents that can run your email and SMS
In plain English
Klaviyo reported revenue up 25% last quarter and now has over 211,000 customers. Its latest products are all about AI: an upgraded Composer assistant, "Klaviyo Headless", which lets AI tools like Claude and ChatGPT read your data and run campaigns without opening Klaviyo, and built-in integrations for Shopify.
Why it matters
Small teams can get a lot more email and SMS work done by asking an AI assistant instead of clicking through Klaviyo. Just keep a human checking anything before it goes to customers, especially around Black Friday.
What to do
- 1Try an AI summary of your resultsYour marketing team
Ask Composer, or an AI assistant connected to Klaviyo, for a summary of last month's campaign performance. It's a quick way to see what it can do.
- 2Start with low-risk tasksYour marketing team
Use AI for drafts, reports and ideas first, rather than sending anything automatically.
- 3Keep a person approving every sendYour marketing team
Make sure a human checks any email or SMS before it goes to customers, especially around Black Friday when mistakes cost the most.
Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.