Google's November core update is rolling out until around 24 November
What they said
Read the original ↗“Released the November 2026 core update, which applies globally and to all languages”
In plain English
Google started rolling out its November 2026 core update on 10 November. A core update is a broad change to how Google ranks pages in search results. Google says it can take up to two weeks to finish, which would be around 24 November, just before Black Friday.
Why it matters
Your search rankings and organic traffic may go up or down while the update rolls out. That's normal during a core update and doesn't necessarily mean anything is wrong with your site.
Because it lands so close to Black Friday, it's worth keeping an eye on organic traffic and not making big decisions based on a few days of numbers.
What to do
- 1Don't react to day-to-day swingsYou
Rankings often move around during a core update. Wait until Google says it has finished before judging the impact.
- 2Hold off on big site changesYour developer
Avoid major changes to page structure or URLs until the update has finished, so you can see what caused any change.
- 3Check Search Console once it's finishedYour marketing team
Compare organic clicks and impressions from before 10 November with after the update completes.
Questions
When did Google's November 2026 core update start?
Google released it on 10 November 2026 and says it applies globally and to all languages.
How long will the November 2026 core update take?
Google says up to two weeks, so it could finish around 24 November.
Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.