Google promotions can no longer include dates in the title
What they said
Read the original ↗“Redemption dates: Don’t include dates in any format.”
In plain English
Google has updated its rules for Merchant CenterMerchant Center Google's tool for uploading your product information so your products can appear in Google Shopping, Search, Images and ads. promotions. Promotion titles must not include redemption dates in any format; the dates go in the promotion's own date fields instead. The only exception is a short month name, such as "Jan". Search Engine Roundtable also reports Google's "Deal ends" label on Shopping listings is no longer experimental.
Why it matters
Lots of brands are setting up Black Friday and Christmas promotions right now. A title like "20% off until 30 Nov" could now be rejected, which means the offer won't show on your Google listings during the busiest weeks of the year.
What to do
- 1Check your promotion titlesYour marketing team
In Google Merchant Center, review any live or scheduled promotions and remove dates from the titles.
- 2Put dates in the date fieldsYour marketing team
Use the promotion's start and end date settings instead, so Google can show the timing itself.
- 3Brief whoever sets up promotionsYou
Let your team or agency know the new rule before Black Friday promotions go in.
Questions
Can I put dates in a Google Merchant Center promotion title?
No. Google's help page now says not to include redemption dates in any format in the title. A short month abbreviation such as "Jan" is allowed.
Where do promotion dates go instead?
In the promotion's designated date fields in Merchant Center.
Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.