Worth knowingChatGPT · News

You can now claim your brand's profile in ChatGPT and add a product feed

Do I need to act?
No, but worth a look
Deadline
None
Who it’s for
founders, marketers

What they said

Read the original ↗
“Businesses can claim their business, manage their information, and see insights on how people engage with them on ChatGPT.”
Source: ChatGPT

In plain English

OpenAI has launched Businesses in ChatGPT in beta. Through a new Business Hub you can claim your brand's profile, correct the details ChatGPT shows about you, add a product feed with prices and stock, and see how people engage with you in ChatGPT. Claiming a profile is open to eligible businesses wherever ChatGPT is available.

Why it matters

More shoppers ask ChatGPT what to buy, and until now brands had no say in what it showed about them. A claimed profile lets you keep your details, prices and availability current, and see how often ChatGPT mentions you.

OpenAI says ChatGPT still makes its own recommendations and claiming a profile doesn't guarantee better placement. Business Agents, a chat assistant for your products inside ChatGPT, are only open to eligible US businesses for now.

What to do

  1. Claim your profile in Business HubYou

    Log in to ChatGPT with your work account and open Business Hub to claim your business. After approval, the person managing it has to pass an identity check before they can make changes.

  2. Check what ChatGPT says about youYour marketing team

    Once verified, review your company details and correct anything out of date. OpenAI says businesses are responsible for what they submit.

  3. Add your product feedYour developer

    Add a product feed with prices and availability, and keep it in sync so ChatGPT shows what customers can actually buy.

Questions

Can UK brands claim a profile in ChatGPT?

OpenAI says any eligible business located where ChatGPT is available can claim its business through Business Hub. Business Agents are limited to eligible US businesses during the beta.

Does claiming a ChatGPT profile get you recommended more?

No. OpenAI says ChatGPT keeps making independent recommendations and claiming a profile carries no guarantee of better placement or more sales.

Checked before publishing

Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.

General information only, not professional advice. Platforms change things often, so always read the original source before you act. How we check stories

Free checklist

Check your store for changes like this every quarter

34 quick checks across 8 areas, from apps and tracking to feeds and deadlines. Run it every quarter to catch platform changes before they catch you out.

Get the free checklist