Microsoft Clarity's Brand Agents can now put Shopify products in Copilot and Bing
Microsoft Clarity's Brand Agents can now help eligible Shopify and WooCommerce stores get their products discovered in Microsoft Copilot, Bing and MSN. Shoppers find the product there and then buy it on your website. Microsoft announced it on 4 November 2026.
Key facts
- Platform
- Microsoft
- Do I need to act?
- No, but worth a look
- Deadline
- None
- Who it’s for
- founders, marketers
- Announced
- 4 November 2026
- Source
- clarity.microsoft.com ↗
What they said
Read the original ↗“If you already have Brand Agents installed, no additional catalog upload or configuration is required.”
Why it matters
Brand Agents started as an AI shopping assistant for your own website, built on your product catalogue, shipping and returns policies. Now you can use it just to get your products into Microsoft's AI and search experiences, without the on-site assistant.
Microsoft hasn't said who is eligible, which countries it covers or whether Brand Agents has a cost (Clarity itself is free). Microsoft's Brand Agents documentation describes the service as being in beta.
What to do
- 1Decide if it's worth a lookYour marketing team
If you already use Microsoft Clarity, check the Brand Agents page in Clarity to see whether your store is eligible.
- 2Check your product data firstYour marketing team
Brand Agents uses your live catalogue and policies, so make sure titles, descriptions, shipping and returns information are accurate before you switch it on.
- 3Update your privacy policy if you install itYou
Microsoft provides sample privacy policy wording for Brand Agents. Add it before going live.
Questions
What are Microsoft Clarity Brand Agents?
An AI service from Microsoft Clarity that answers shoppers' questions on your website and can now help your products appear in Microsoft Copilot, Bing and MSN.
Do Clarity Brand Agents work with Shopify?
Yes. Microsoft says eligible Shopify and WooCommerce merchants can use it, and there's a Shopify installation guide.
How much do Clarity Brand Agents cost?
Microsoft hasn't said. Clarity itself is free, but Microsoft hasn't published pricing for Brand Agents.
Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.
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