Omnisend can now collect email sign-ups from Instagram comments and DMs
Omnisend has launched Social Capture. When someone comments or messages a keyword on your Instagram, it replies automatically and collects their email address for your list.
Key facts
- Platform
- Omnisend
- Do I need to act?
- No, but worth a look
- Deadline
- None
- Who it’s for
- marketers
- Announced
- 26 October 2026
- Source
- omnisend.com ↗
What they said
Read the original ↗“Social Capture”
Why it matters
Comment-to-DM posts ("comment GIFT for the code") are a common way to grow a list from Instagram, and they usually need a separate tool. This builds it into Omnisend, so new subscribers land straight in your email flows.
In the same month Omnisend also added unique, single-use discount codes in sign-up forms for Shopify stores, plus scratch card and mystery box form options.
What to do
- 1Pick a keyword and offerMarketing team
Choose a simple keyword and a reason to join, such as early access or a discount, for your next Instagram post.
- 2Set up Social CaptureMarketing team
Connect Instagram in Omnisend and follow its Social Capture help guide, then test it with your own account.
Questions
Can Omnisend collect emails from Instagram?
Yes. Social Capture collects email subscribers from Instagram comments and direct messages using automated keyword replies.
Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.
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