Shopify Rollouts can now schedule and A/B test discounts
You can now add discounts to Rollouts, Shopify's built-in tool for scheduling and testing store changes. That means you can show a new offer to part of your online store traffic, compare it against your current offer using conversionConversion tracking Recording when someone takes an action you care about, such as buying, after seeing an ad or email, so you can see what's working. results, or launch a discount alongside theme and checkout changes in one go.
Key facts
- Platform
- Shopify
- Do I need to act?
- No, but worth a look
- Deadline
- None
- Who it’s for
- founders, marketers
- Announced
- 2 October 2026
- Source
- changelog.shopify.com ↗
Why it matters
Before this, testing whether 15% off beats free delivery usually meant a third-party app or guesswork. Now you can try an offer on a slice of shoppers first and only roll it out to everyone if it works.
Your discount's existing customer eligibility rules still apply, and you can still use normal start and end dates for standalone promotions. Rollouts lives under Markets > Rollouts in your admin.
What to do
- 1Test before you go all inYou or your marketer
Put your next big offer in a Rollout and show it to part of your traffic first, then compare conversion against your current offer.
- 2Give tests timeYour marketer
Run tests long enough to get a clear result, and avoid starting new ones in the middle of a peak week.
- 3Check your planYou
Open Markets > Rollouts to see which scheduling and testing options your plan includes.
Questions
Can you A/B test on Shopify without an app?
Yes. Rollouts lets you schedule and test theme, checkout and customer account changes, and from 2 October 2026 discounts too, from Markets > Rollouts in your admin.
Do discount eligibility rules still apply in a Rollout?
Yes. Shopify says your discount's existing customer eligibility rules still apply.
Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.
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