Shopify has a new store activity log that shows who changed what in your store, from products and discounts to themes, apps, staff and settings. It's in Settings > General > Store activity log and keeps up to 18 months of history, up from the last 250 events.
Google has updated its rules for Merchant Center promotions. Promotion titles must not include redemption dates in any format; the dates go in the promotion's own date fields instead. The only exception is a short month name, such as "Jan".
Shopify Tax is free until your store passes 100,000 in sales (£100,000 for UK stores). Until now that allowance reset every calendar year. From 1 January 2027 it's based on your store's lifetime sales instead, so once you've passed it, it doesn't come back.
WooCommerce 11.3 was released on 11 November. The sale badge can now show the discount as an amount or a percentage, such as "Save 25%". The Orders report can filter by payment method. You can also choose a refund and returns policy page, which Google can read. Product galleries swipe more smoothly on mobile.
Apps inside your Shopify admin can now open Sidekick, Shopify's built-in AI assistant, with a question already filled in. For example, an app could add an "Ask Sidekick" button next to a report, so you get help understanding it without leaving the app.
Klaviyo's AI assistant, Composer, is now out of preview. Klaviyo says it can answer harder questions across your data, run analyses and audits on a schedule, and turn workflows that work into reusable skills. You can open it from a bar that appears throughout Klaviyo.
You can now add your own annotations to time-series reports in Shopify Analytics. Each note can have a title, description, date or date range and a type, so you can mark things like a campaign launch, an influencer post, a supplier change or a promotion right on the chart.
Trustpilot's September release adds product review pages, a way to group product variants under one rating, printable QR codes for collecting reviews, and AI Search Market Insights, which shows how often AI tools cite your Trustpilot profile compared with competitors.
Gorgias now lets Shopify stores set a maximum refund amount and a list of refund reasons. Once it's set up, agents can only refund up to your limit and must pick a reason before the refund goes through.
Shopify's self-serve returns and cancellations, where customers request them from their account, used to be one setting for the whole store. You can now switch them on or off separately for each market you sell in. Your current settings have carried over, so nothing changes until you edit them.
Klaviyo has added a feature that uses AI to adjust the tone and product names in the SMS and RCS messages your flows send, based on how each shopper engages. Each version is automatically A/B tested against your original copy. Separately, email flows can now show or hide blocks and add content using details from the event that started the flow, with no code.
Stripe's October update lets you allow customers to pause their own subscriptions from the Stripe customer portal. Customers can also get back into an expired portal session by verifying their email address.
You can now turn off email click tracking for your whole account, for certain people, or for individual links. The old SMS dashboard now shows email, SMS, WhatsApp and push together in one view. SMS campaigns can also wait until a customer's local quiet hours are over before sending.
Canvas is a new way to design your Shopify store. You see every page of your store laid out together, click to edit anything, or ask Sidekick, Shopify's AI assistant, to make changes for you. You'll find it under Online Store > Themes, where you can start a new theme or duplicate an existing one into Canvas.
Google Analytics now has hostname filters. You can make an approved list of website addresses, and only events from those addresses are counted in your property.
When customers sign in to their account on your store, their store credit balance now shows at the top of every account page. Signed-in customers who haven't ordered yet also see product recommendations from your catalogue, chosen by Shopify based on what it knows about their preferences.
Until now, only stores using Shopify Payments could appear on Shop, Shopify's shopping app and Shop.com. Stores using other payment providers can now appear too, as long as they meet Shop's eligibility requirements. Shopify has also updated those requirements for every store.
Google Analytics has launched Data Manager in beta. It's a single place in the admin area to connect and control your product links (such as Google Ads), your data streams and your first-party data, and to fix any connection problems.
Omnisend has launched Social Capture. When someone comments or messages a keyword on your Instagram, it replies automatically and collects their email address for your list.
You can now add discounts to Rollouts, Shopify's built-in tool for scheduling and testing store changes. That means you can show a new offer to part of your online store traffic, compare it against your current offer using conversion results, or launch a discount alongside theme and checkout changes in one go.
Stripe's Endive API version (2026-09-30.endive) removes the payment_method_types setting from Checkout Sessions and the matching option from Elements. It also deprecates the payment request button. These are breaking changes, so they only affect you when your developer upgrades to this API version.
From 21 September 2026, Shopify Analytics counts sessions differently. It now focuses on human visitors and classifies bot traffic more consistently, and it keeps genuine shopper journeys that don't include a normal pageview. Session-based numbers like conversion rate will look different, but orders, sales and customer counts aren't affected.