Shopify has a new store activity log that shows who changed what in your store, from products and discounts to themes, apps, staff and settings. It's in Settings > General > Store activity log and keeps up to 18 months of history, up from the last 250 events.
Shopify is retiring the POS Go as a handheld till. From 26 May 2027 it will only work as a customer-facing card reader on the counter, paired with a tablet, so staff won't be able to carry it around the shop floor. Shopify recommends the Verifone Victa Mobile or Tap to Pay on a phone instead.
Meta has switched on a new pixel setting called "Measure conversions on customer devices". It moves some conversion tracking from Meta's servers onto the shopper's own device. It's on by default and starts measuring on 12 November 2026, just before Black Friday. It doesn't apply to UK and EU traffic, so it mainly affects brands selling abroad.
Shopify's self-serve returns and cancellations, where customers request them from their account, used to be one setting for the whole store. You can now switch them on or off separately for each market you sell in. Your current settings have carried over, so nothing changes until you edit them.
Microsoft Clarity's Brand Agents can now help eligible Shopify and WooCommerce stores get their products discovered in Microsoft Copilot, Bing and MSN. Shoppers find the product there and then buy it on your website. Microsoft announced it on 4 November 2026.
Stripe's October update lets you allow customers to pause their own subscriptions from the Stripe customer portal. Customers can also get back into an expired portal session by verifying their email address.
You can now add your own annotations to time-series reports in Shopify Analytics. Each note can have a title, description, date or date range and a type, so you can mark things like a campaign launch, an influencer post, a supplier change or a promotion right on the chart.
From 21 September 2026, Shopify Analytics counts sessions differently. It now focuses on human visitors and classifies bot traffic more consistently, and it keeps genuine shopper journeys that don't include a normal pageview. Session-based numbers like conversion rate will look different, but orders, sales and customer counts aren't affected.
Gorgias now lets Shopify stores set a maximum refund amount and a list of refund reasons. Once it's set up, agents can only refund up to your limit and must pick a reason before the refund goes through.
Shopify Tax is free until your store passes 100,000 in sales (£100,000 for UK stores). Until now that allowance reset every calendar year. From 1 January 2027 it's based on your store's lifetime sales instead, so once you've passed it, it doesn't come back.
Until now, only stores using Shopify Payments could appear on Shop, Shopify's shopping app and Shop.com. Stores using other payment providers can now appear too, as long as they meet Shop's eligibility requirements. Shopify has also updated those requirements for every store.
Royal Mail's peak surcharge for business account customers applies from 2 November 2026 to 10 January 2027. It adds 15p to each Royal Mail Tracked 48 parcel and 22p to each Tracked 24 parcel, with other rates from 10p to 30p and £5 on Express48 Large. Royal Mail's fuel and energy surcharge is 16%.
Klaviyo's AI assistant, Composer, is now out of preview. Klaviyo says it can answer harder questions across your data, run analyses and audits on a schedule, and turn workflows that work into reusable skills. You can open it from a bar that appears throughout Klaviyo.
Canvas is a new way to design your Shopify store. You see every page of your store laid out together, click to edit anything, or ask Sidekick, Shopify's AI assistant, to make changes for you. You'll find it under Online Store > Themes, where you can start a new theme or duplicate an existing one into Canvas.
When customers sign in to their account on your store, their store credit balance now shows at the top of every account page. Signed-in customers who haven't ordered yet also see product recommendations from your catalogue, chosen by Shopify based on what it knows about their preferences.
OpenAI has launched Businesses in ChatGPT in beta. Through a new Business Hub you can claim your brand's profile, correct the details ChatGPT shows about you, add a product feed with prices and stock, and see how people engage with you in ChatGPT. Claiming a profile is open to eligible businesses wherever ChatGPT is available.
WooCommerce 11.3 was released on 11 November. The sale badge can now show the discount as an amount or a percentage, such as "Save 25%". The Orders report can filter by payment method. You can also choose a refund and returns policy page, which Google can read. Product galleries swipe more smoothly on mobile.
Apps inside your Shopify admin can now open Sidekick, Shopify's built-in AI assistant, with a question already filled in. For example, an app could add an "Ask Sidekick" button next to a report, so you get help understanding it without leaving the app.
You can now add discounts to Rollouts, Shopify's built-in tool for scheduling and testing store changes. That means you can show a new offer to part of your online store traffic, compare it against your current offer using conversion results, or launch a discount alongside theme and checkout changes in one go.
Trustpilot's September release adds product review pages, a way to group product variants under one rating, printable QR codes for collecting reviews, and AI Search Market Insights, which shows how often AI tools cite your Trustpilot profile compared with competitors.