Worth knowingKlaviyo · Changelog· 6 days ago
What they said
“Use AI to adapt tone and product names in SMS and RCS messages, with automatic A/B tests against your original copy.”
Klaviyo has added a feature that uses AI to adjust the tone and product names in the SMS and RCS messages your flows send, based on how each shopper engages. Each version is automatically A/B tested against your original copy. Separately, email flows can now show or hide blocks and add content using details from the event that started the flow, with no code.
Latest
Newest first · Last update yesterdayFYIKlaviyo
Klaviyo sign-up forms can now collect explicit marketing consent and email tracking consent from new subscribers. Klaviyo says the aim is to keep measuring email engagement while staying compliant with EU privacy rules.
14 Oct · For marketers
Worth knowingKlaviyo
Klaviyo's AI assistant, Composer, is now out of preview. Klaviyo says it can answer harder questions across your data, run analyses and audits on a schedule, and turn workflows that work into reusable skills. You can open it from a bar that appears throughout Klaviyo.
13 Oct · For marketers, founders
Worth knowingKlaviyo
You can now turn off email click tracking for your whole account, for certain people, or for individual links. The old SMS dashboard now shows email, SMS, WhatsApp and push together in one view. SMS campaigns can also wait until a customer's local quiet hours are over before sending.
5 Oct · For marketers