Klaviyo product updates in plain English. New email, SMS and reporting features, plus any changes your marketing team should know about.
In November 2026, Ecom Wire has covered 1 Klaviyo update, none needing action. Over the last 90 days that’s 5 updates, none needing action. There are no upcoming Klaviyo deadlines right now.
Klaviyo has added a feature that uses AI to adjust the tone and product names in the SMS and RCS messages your flows send, based on how each shopper engages. Each version is automatically A/B tested against your original copy. Separately, email flows can now show or hide blocks and add content using details from the event that started the flow, with no code.
Klaviyo has launched Klaviyo Starter, a simpler version that runs inside your Shopify admin. It bundles signup forms, ready-made email flows and campaigns in one place, so newer brands can get going without learning the full Klaviyo platform.
Klaviyo sign-up forms can now collect explicit marketing consent and email tracking consent from new subscribers. Klaviyo says the aim is to keep measuring email engagement while staying compliant with EU privacy rules.
You can now turn off email click tracking for your whole account, for certain people, or for individual links. The old SMS dashboard now shows email, SMS, WhatsApp and push together in one view. SMS campaigns can also wait until a customer's local quiet hours are over before sending.
Klaviyo's AI assistant, Composer, is now out of preview. Klaviyo says it can answer harder questions across your data, run analyses and audits on a schedule, and turn workflows that work into reusable skills. You can open it from a bar that appears throughout Klaviyo.