Klaviyo news and updates

Worth knowingKlaviyo · Changelog· 6 days ago

Klaviyo can now tailor flow texts to each shopper, and test them for you

What they said

“Use AI to adapt tone and product names in SMS and RCS messages, with automatic A/B tests against your original copy.”

In plain English

Klaviyo has added a feature that uses AI to adjust the tone and product names in the SMS and RCS messages your flows send, based on how each shopper engages. Each version is automatically A/B tested against your original copy. Separately, email flows can now show or hide blocks and add content using details from the event that started the flow, with no code.

For marketers

Why it matters

What to do

1Check it's in your account
2Try it on one flow first
3Compare against your original

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