FYIMeta
Meta had planned to update its advertising terms on 20 November 2026 to cover its AI creative features. It has now paused that update, so its existing terms stay in place for now.
6 days ago · For founders, marketers
Worth knowingMeta
From 28 October, Meta started adding product browsing to existing ads unless advertisers opted out. When someone taps your ad, they can browse your products on a Meta page before going to your website.
28 Oct · For marketers
Worth knowingTikTok
TikTok Shop has added new selling tools for UK sellers. You can turn product photos into swipeable, shoppable posts without filming any video. In live streams you can offer group deals and price cuts that unlock when enough people buy, sell auction and fixed-price items in the same stream, and hold back stock just for lives.
14 Oct · For marketers, founders
Worth knowingKlaviyo
Klaviyo reported revenue up 25% last quarter and now has over 211,000 customers. Its latest products are all about AI: an upgraded Composer assistant, "Klaviyo Headless", which lets AI tools like Claude and ChatGPT read your data and run campaigns without opening Klaviyo, and built-in integrations for Shopify.
7 days ago · For marketers, founders
FYIMeta
In its latest results, Meta reported that the average price per ad was up 14% on last year, and it showed 10% more ads overall.
21 Oct · For founders, marketers
Worth knowingTikTok
TikTok Shop's new GMV Max Net Sales Boost automatically creates and runs ads for products you're not already advertising. TikTok Shop has also added more subscription options, so customers can sign up for repeat orders on eligible products.
14 Oct · For marketers, founders
Worth knowingGoogle
Google's AI Mode is the chat-style search that answers questions directly. Google is now showing ads in it in 10 more countries, and says the UK is next, before the end of the year. In the US, ads can also appear on follow-up questions in the same conversation, labelled "Sponsored".
28 Oct · For marketers, founders
Worth knowingTikTok
TikTok Shop has launched "Sell Across EU", letting UK sellers list products for shoppers in Germany, Italy, France, Spain, Poland, the Netherlands, Belgium, the Czech Republic, Austria, Greece, Portugal and Hungary. If you're eligible, the option appears in your seller dashboard. Some product categories are restricted.
19 Oct · For founders, marketers
Worth knowingGoogle
Google has started letting shoppers buy products straight from AI Mode in Google Search and the Gemini app, without visiting your website. Eligible US Shopify stores linked to Merchant Center are being switched on automatically. You stay the seller, but the checkout happens on Google.
22 Sept · For founders, marketers