Worth knowingGoogle · News· · Updated · Found by the agent· Checked by Peter Screeton

Google is switching on checkout inside AI Mode and Gemini for some Shopify stores

Do I need to act?
No, but worth a look
Deadline
None
Who it’s for
founders, marketers

What they said

Read the original ↗
“Merchants could find native checkout enabled without having intentionally activated it themselves.”
Source: Google

In plain English

Google has started letting shoppers buy products straight from AI Mode in Google Search and the Gemini app, without visiting your website. Eligible US Shopify stores linked to Merchant Center are being switched on automatically. You stay the seller, but the checkout happens on Google.

Why it matters

It's US-only for now, but it shows where search is heading. Sales completed on Google can skip your upsells, loyalty sign-ups and some of your tracking.

What to do

  1. Check whether your store is includedYou

    This is US-only for now. If you sell in the US on Shopify and use Merchant Center, look in Shopify admin under Sales channels, then Agentic, to see if it's switched on.

  2. Decide where you want shoppers to payYou

    If you'd rather send shoppers to your own site, turn off Direct checkout. If you'd like the extra sales channel, leave it on.

  3. Plan for orders that skip your websiteYour marketing team

    Orders paid on Google won't see your upsells or email sign-up. Make sure your order confirmation and post-purchase emails do that job instead.

Checked before publishing

Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.

General information only, not professional advice. Platforms change things often, so always read the original source before you act. How we check stories