Meta adds product browsing to ads: choose where your clicks go
In plain English
From 28 October, Meta started adding product browsing to existing ads unless advertisers opted out. When someone taps your ad, they can browse your products on a Meta page before going to your website.
Why it matters
It may change your click-through and conversion numbers. Decide whether you want shoppers browsing on Meta first or going straight to your site.
What to do
- 1Check your ad destination settingsYour marketing team
In your ads, look at the Advantage+ creative and destination settings to see whether product browsing has been added.
- 2Choose where you want clicks to goYour marketing team
Turn product browsing off if you want shoppers to go straight to your website, or leave it on if you're happy for them to browse on Meta first.
- 3Watch your click and conversion numbersYour marketing team
If you leave it on, compare results before and after 28 October so you understand any changes.
Found by our AI agent and checked by Peter Screeton, Founder of Create8. He confirmed the original source is genuine and that this summary matches what it said when published.