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Klaviyo news and updates

FYIKlaviyo · Changelog· 14 Oct

Klaviyo sign-up forms can now ask for email tracking consent

In plain English

Klaviyo sign-up forms can now collect explicit marketing consent and email tracking consent from new subscribers. Klaviyo says the aim is to keep measuring email engagement while staying compliant with EU privacy rules.

For marketers
What to do
  1. 1Check where your subscribers are
  2. 2Add the consent field to your EU forms
  3. 3Get advice if unsure
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