Black Friday readiness check
Small problems cost the most in the busiest week of the year. Forty-five minutes now can save a lot of lost orders and angry emails later.
What to do
- Put your Christmas cut-offs on the siteAdd your last order dates to the announcement bar and delivery page, using your carrier’s last posting dates.
- Place a real order on your phoneGo from an ad or email link to a paid order on mobile, with a discount code. Note anything slow, confusing or broken.
- Check stock on your best sellersLook at your top 20 products. Anything likely to sell out? Order more now or plan a back-in-stock message.
- Test every discount before it goes liveCheck each Black Friday code or automatic discount on a test order, including what happens when two offers overlap.
- Have your “something’s gone wrong” messages readyPrepare the delayed order, out of stock and technical problem messages now so you’re not writing them under pressure.
Related: Christmas 2026 last posting dates · Test discounts with Shopify Rollouts · Copy-and-paste customer message templates
Your result
Count everything you fixed, from a broken link to a missing cut-off date.
Send this to your director
Hi [name], Ahead of Black Friday I ran a full readiness check on the store: Christmas cut-off dates are on the site, I placed a test order on mobile, checked stock on our best sellers, tested every discount and prepared our customer messages in case anything goes wrong. I found and fixed [number] issues before they could cost us orders. Happy to share the list. [Your name]
Share your result
Post it on LinkedIn with #EcomWireChallenge. We read every one and shout out the best results each month.
Did the #EcomWireChallenge Black Friday readiness check 🛒 Found and fixed a few things before they could cost us sales. Much better now than on the day 😅 Took about 45 minutes. Your turn 👇 https://www.ecomwire.co.uk/challenges/black-friday-readiness
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