Subscription rules ready
New UK rules for auto-renewing subscriptions start on 1 January 2027, including product subscriptions like refills and boxes. Clearer sign-up information, renewal reminders and easy cancellation become a must.
What to do
- List every subscription you sellInclude subscribe-and-save, memberships and boxes, plus the app that runs each one.
- Sign up as a customerCheck what you see before subscribing. Is the price, how often it renews and how to cancel clear?
- Check reminders and cancellingDo customers get a reminder before renewals? Can they cancel online easily?
- Ask your subscription app what’s changingAsk what they’re building for the new rules and when. Take legal advice if you’re unsure.
Your result
Send this to your director
Hi [name], New UK subscription rules start on 1 January 2027. I’ve reviewed our [number] subscription products end to end: what customers see before signing up, renewal reminders and how easy it is to cancel. I’ve also asked our subscription app what they’re changing. I’ll flag anything that needs fixing or legal advice before the deadline. [Your name]
Share your result
Post it on LinkedIn with #EcomWireChallenge. We read every one and shout out the best results each month.
Did the #EcomWireChallenge subscription rules check 🔁 Reviewed a few subscriptions ahead of the new UK rules on 1 January. Future me says thanks. Took about 45 minutes. Your turn 👇 https://www.ecomwire.co.uk/challenges/subscription-rules-ready
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