Klaviyo product updates in plain English. New email, SMS and reporting features, plus any changes your marketing team should know about.
Klaviyo reported revenue up 25% last quarter and now has over 211,000 customers. Its latest products are all about AI: an upgraded Composer assistant, "Klaviyo Headless", which lets AI tools like Claude and ChatGPT read your data and run campaigns without opening Klaviyo, and built-in integrations for Shopify.
Klaviyo has launched Klaviyo Starter, a simpler version that runs inside your Shopify admin. It bundles signup forms, ready-made email flows and campaigns in one place, so newer brands can get going without learning the full Klaviyo platform.
You can now turn off email click tracking for your whole account, for certain people, or for individual links. The old SMS dashboard now shows email, SMS, WhatsApp and push together in one view. SMS campaigns can also wait until a customer's local quiet hours are over before sending.