Worth knowingMeta · News
Meta's pixel starts counting more conversions from today
What they said
“Improve campaign performance with a stronger signal.”
In plain English
Meta has switched on a new pixel setting called "Measure conversions on customer devices". It moves some conversion tracking from Meta's servers onto the shopper's own device. It's on by default and starts measuring on 12 November 2026, just before Black Friday. It doesn't apply to UK and EU traffic, so it mainly affects brands selling abroad.
What to do
- 1Decide whether to keep it on
- 2Mark 12 November in your reports
- 3Judge Black Friday on your store orders