Meta news and updates – The Ecom Wire

Worth knowingMeta · News· 12 hours ago

Meta's pixel starts counting more conversions from today

What they said

“Improve campaign performance with a stronger signal.”

In plain English

Meta has switched on a new pixel setting called "Measure conversions on customer devices". It moves some conversion tracking from Meta's servers onto the shopper's own device. It's on by default and starts measuring on 12 November 2026, just before Black Friday. It doesn't apply to UK and EU traffic, so it mainly affects brands selling abroad.

For founders, marketers

Why it matters

What to do

1Decide whether to keep it on
2Mark 12 November in your reports
3Judge Black Friday on your store orders

Don’t miss

Latest

Newest first · Last update 12 hours ago

FYIMeta

Meta pauses its planned update to advertiser terms

Meta had planned to update its advertising terms on 20 November 2026 to cover its AI creative features. It has now paused that update, so its existing terms stay in place for now.

6 days ago · For founders, marketers

Worth knowingMeta

Meta adds product browsing to ads: choose where your clicks go

From 28 October, Meta started adding product browsing to existing ads unless advertisers opted out. When someone taps your ad, they can browse your products on a Meta page before going to your website.

28 Oct · For marketers

FYIMeta

Meta ad prices up 14%: what it means for your peak budget

In its latest results, Meta reported that the average price per ad was up 14% on last year, and it showed 10% more ads overall.

21 Oct · For founders, marketers