Google news and updates

Worth knowingGoogle · News· 28 Oct

Ads are coming to Google's AI Mode in the UK

What they said

“Then, in Q4, Google will also expand ads in AI Mode to Brazil, Mexico, and the United Kingdom.”

In plain English

Google's AI Mode is the chat-style search that answers questions directly. Google is now showing ads in it in 10 more countries, and says the UK is next, before the end of the year. In the US, ads can also appear on follow-up questions in the same conversation, labelled "Sponsored".

For marketers, founders
What to do
  1. 1Make your product feed answer real questions
  2. 2Check your Shopping and Search campaigns are ready
  3. 3Watch your reports once it launches
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