Google updates that matter to online stores. Google Ads, Merchant Center, Shopping and search changes, explained in plain English.
Google's AI Mode is the chat-style search that answers questions directly. Google is now showing ads in it in 10 more countries, and says the UK is next, before the end of the year. In the US, ads can also appear on follow-up questions in the same conversation, labelled "Sponsored".
Google has started letting shoppers buy products straight from AI Mode in Google Search and the Gemini app, without visiting your website. Eligible US Shopify stores linked to Merchant Center are being switched on automatically. You stay the seller, but the checkout happens on Google.
From 31 January 2027, every product image you send to Google Merchant Center must be at least 500 x 500 pixels. Until now the minimum was 100 x 100, or 250 x 250 for clothing. Products with smaller images will be disapproved and drop out of Shopping ads and free listings.